YMax Corp. isn’t a well known name when it comes to telecommunications in the United Says. And MagicJack sounds like the product in an infomercial that helps you change a tire. But the two names might become synonymous with cheap broadband calling.
MagicJack is a device about the size of a matchbox that plugs into a Computer. A regular phone can then be plugged into MagicJack so the user can make and receive calls much like using a regular landline. And it is cheap. This miracle of technology costs $39.95 and comes with one year of unlimited free calls to anywhere in the U.S. and Canada. A second year’s service costs $19.95.
In January YMax was selling a few hundred units per pay. The company started a broad advertising campaign that month and now it is selling 8,000 to 9,000 MagicJacks per day. If the trend continues, YMax will have half a million subscribers by the end of June.
Unlike most voice-over-Internet Protocol (VoIP) providers, YMax is licensed as a phone company in the continental U.S. and operates a wide network of servers to carry its calls. Most VoIP providers outsource that side of the business.
According to YMax Chief Executive Don Burns, many customers buy MagicJack as a complement to a cell phone, compensating for poor cell coverage at home. When the personal is off, the service can be set to forward incoming calls to a cell phone number.
YMax’s business plan doesn’t grant for much profit from MagicJack. It charges about as much for a year of service as its rivals do for a month. To boost income, YMax plans to sell advertising that shows up on the Personal computer screen while calls are being placed. Ads would target users based on the location of the PC.
To boost sales even more, MagicJack will go on sale through the shopping channel QVC and big-box retailers.
Via Mobilecrunch


















Binaural sound recordings can be creepy enough, but knowing that they might have originated at this Otokinoko ear-mic might just make them unbearable. The concept of binaural microphones is elegantly simple: record sounds from the positions of human ears, creating the illusion of 3d sound at playback. This blue beast makes that concept very explicit, and like the 














Entries (RSS)